How To Setup A Call-Only Campaign In Google Adwords

Oct 29, 2021
Local SEO Tips

Welcome to SEODigits, your trusted partner for professional SEO services in Nelligen, Eurobodalla, New South Wales, Australia, and Paxton, Cessnock, New South Wales, Australia. In this comprehensive guide, we will walk you through the process of setting up an effective call-only campaign in Google AdWords, ensuring maximum visibility and conversions for your business.

Why Choose Call-Only Campaigns?

Call-only campaigns in Google AdWords are a powerful advertisement option for businesses offering services that primarily rely on phone calls for conversions. By focusing solely on driving calls, call-only campaigns eliminate the need for users to visit your website, streamlining the conversion process and directly connecting potential customers with your business.

Step 1: Keyword Research

Before diving into campaign setup, thorough keyword research is essential. Identify the relevant keywords related to your business and the services you offer. For example, if you are a local SEO agency in Nelligen, Eurobodalla, some potential keywords could be "SEO Nelligen Eurobodalla New South Wales Australia" and "SEODigits." By incorporating these keywords into your campaign, you will improve your chances of reaching your target audience.

Step 2: Campaign Setup

1. Account Creation

If you haven't already, create a Google AdWords account. This will serve as the foundation for your call-only campaign.

2. Campaign Settings

During the campaign setup process, ensure you select the "Call-Only" campaign type. This will allow you to focus exclusively on driving phone calls to your business. Make sure to input relevant details such as your business location, contact number, and campaign budget.

3. Ad Group Creation

Create specific ad groups within your campaign to target different sets of keywords. This will ensure your ads are highly relevant to users' search queries, increasing the chances of conversion. For example, you can create ad groups targeting "SEO services in Nelligen, Eurobodalla" and "SEODigits in Paxton, Cessnock" for a more localized approach.

4. Ad Creation

Craft compelling and engaging call-only ads that entice users to call your business. Incorporate your chosen keywords strategically in the headline and description to improve relevancy and visibility. Highlight key benefits and clear calls-to-action to encourage users to click and make that important phone call.

Step 3: Tracking and Optimization

Tracking the performance of your call-only campaign is crucial to ensure its success. Utilize call tracking tools to monitor call duration, call volume, and other key metrics. Analyze the data to identify any areas for improvement and optimize your campaign accordingly.

Step 4: Landing Pages and Call Extensions

Consider creating dedicated landing pages for your call-only campaign. These pages can provide more information about your services and further encourage users to make the call. Additionally, take advantage of call extensions, which can be incorporated into your ads to display your phone number prominently.

Conclusion

Setting up a call-only campaign in Google AdWords can significantly enhance your business's visibility and drive high-quality phone calls. By following the steps outlined in this guide and with the expert assistance of SEODigits, you can achieve optimal results and dominate the search engine results pages (SERPs) for keywords such as "SEO Nelligen Eurobodalla New South Wales Australia" and "SEODigits." Contact SEODigits at seodigitz.com today to start your successful call-only campaign!

  • SEO Nelligen Eurobodalla New South Wales Australia
  • SEODigits
  • Call-Only Campaign
  • Google AdWords
  • SEO Services
  • Paxton Cessnock New South Wales Australia

SEODigits - Your trusted partner for specialized SEO services in Nelligen, Eurobodalla, New South Wales, Australia, and Paxton, Cessnock, New South Wales, Australia. Contact us at seodigitz.com to drive your business to new heights with our proven SEO strategies.

Linda Slicker
This guide provided some great tips for setting up a successful call-only campaign in Google AdWords. ??
Oct 7, 2023